Cool Superbowl Ad for Focus on the Family

They tell me that the whole of the United States watches the Superbowl. So Focus on the Family decided to use it as a forum. I understand this costs megabucks. The message may be a little “unfocused”, but given that everyone knows that FOTF is a pro-life organisation, the point is not lost.

Here is the full story from “Inside the Vatican”: Quarterback for Life. HT to Andrew Rabel for this.

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7 Comments

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7 responses to “Cool Superbowl Ad for Focus on the Family

  1. I think everybody here got the point. Especially since the pro-death crowd made noisy objections to it. It looks like they outsmarted themselves, giving lots of publicity to something that might have slipped by with little notice.

    I wonder if FOTF planned it that way?

    • ROTFL! Thanks for the view from across the pond.

      Nb. There is a lesson in that for us, too, I think. We sometimes inadvertantly give publicity to causes which might otherwise go unnoticed by a disproportionate response. The important thing is to know when to use a rifle and when to use a cannon.

      • Paul

        IMHO it is a terrific ad. Good humour always gets the message across best, and importantly, shows you have confidence in your own beliefs.

  2. matthias

    Schutz imagine if Prolife Victoria or Margaret tighe’s mob tried to do this at the AFL grand final -incidentally the largest attended Grand final/play off in the world according to one report i read-. You would have Andrew ‘Demetriou as CEO of the AFL,talking about it not being the place for this add. Colleen Hartland -the biggot from the Greens- would make the loudest cry followed by maxine morand her fellow co sponsor of the anti conscience section of the abortion law act.
    I hope that Catholics in these two women’s electorates get active and ensure that they do not have an easy election campaign in November.

  3. matthias

    and i should add other prolifers and Christians should as well

    • I think some of our more “gung-ho” RTLers would benefit if they learned from the methodology here. Too often they adopt strategies that thrust pictures of aborted babies into the faces of unsuspecting bystanders. NOT the way to win converts to the Right to Life campaign, I would think.

      • Tony

        In a sense I agree with you David.

        There is a whole culture of ads around SuperBowl. Even the ones that have been rejected achieve a cult status (and therefore get a much better bang per buck that the millions needed for a 30 second spot during the game).

        The whole abortion argument in the US is at a much ‘higher level’ of vitriol than here from both sides.

        I don’t know if the ad was a deliberate attempt at a ‘strategic’ victory catching the ‘enemy’ off guard by promising something much less subtle than the final outcome, but I suspect that was the effect.

        Did they get their $3M worth? Maybe.