Hat tip to William Tighe for this one. Some of you might be interested. See: http://gottesdienstonline.blogspot.com/2010/08/about-face.html.
To help you understand, traditional Lutheran liturgical theology divides the liturgy into “sacramental” parts (ie. God to man) during which the pastor faces the congregation, and “sacrificial” parts (ie. Man to God) during which the pastor faces the altar (ie. East). Given the strident Lutheran rejection of the Sacrifice of the Mass, it always seemed strange to me when I was a Lutheran that the same traditional Lutheran theology preserved the practice of the consecration of the eucharist facing the altar, ie. the “sacrificial” stance.